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Tuesday
Mar302010

Twitter influence - TwInfluence

TwInfluence is a handy tool for those who want to measure how effective their Twitter presence is in very interesting insights.

I use my social media presences to support projects I work on, most of which have a cause at the back end, hence why I am so happy to discover tool helping me to monitor my on-line behavior - simply because I want to improve on it! In this case I learned that my social capital is quite OK, but I need to work on centralization. Just so you understand what I am talking about, here are the definitions from the original site. Social capital is:
It's essentially a measure of how influential are a twitterer's followers. A high value indicates that most of that Twitterer's followers have a lot of followers themselves. Social Capital is scored from "very low" to "very high" relative to other twitterers at your network size.

Centralization - something I have not considered yet - on the other hand:
This is a measure of how much a Twitterer's influence (reach) is invested in a small number of followers. Centralization scores range from 0% (completely decentralized) to a theoretical 100% (completely dependent on one Twitterer). In social network analysis, a high centralization indicates dependency of the network on just a few nodes to maintain the connectivity of the entire network. Twitterers with low centrality networks would not have their reach greatly reduced if a few high-profile people stopped following them. Centralization is scored from "very fragile" to "very resilient" relative to other twitterers at your network size, implying that a network with only a few high-profile followers is very sensitive to collapsing if those followers leave. Conversely, a network with low centralization is not very dependent upon any few followers for its collective reach.

I must admit the tool is supporting the very reality of my recent few months on Twitter. I have moved away from discussions, and used it mainly for reading and listening. I need to focus on discussions elsewhere, but I think it's time to come back and optimize my Twitter presence a bit. What do you think of this type of self-check? Let me know!

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