Think3 post: Their Stories: Twitter stories

Coming to the 3rd sector as a marketer I am ever so happy to see commercial entities reaching our to charities with ideas and actual solutions helping their work. It is exactly the help we are talking about here - Hope140, the new portal run by the leaders of Twitter, featuring three good case studies of using Twitter for the cause (remember Twestival? well, Charity Water is one of those three;)). The idea is to create a central hub for discussions, exchange of ideas and case studies on how Twitter can be used by charities for their work. Let's not be altruistic - it is at the end of the day great move to promote the tool itself. However what is also does, it shifts our attention from the tool itself to its usability thus leading to something pretty new to the sector - openness about the great work done!

It also allows anyone to go to the site and support current cause simply by clicking the 'tweet' button! Isn't it just the best show case of how new tool can directly drive donations and support aid?

I would love to hear what you think, as I might be a bit blindfolded due to my daily job;)

This post is a part of TH!NK 3 European Blogging Competition. You will find the original post here. Enjoy

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