This is a little bit different take on how a viral video can promote work of an NGO. Some of you know that I feel strongly about domestic abuse so you will see why I think it's working. To understand and accept that you are a victim takes time, to reach out for help even more... in a strange way this video actually does the job. It feels genuine, it does not state the obvious (no clear call to action) just shows a bit of reality, taste of denial women (or men for that matter) are experiencing. I really like this piece!