Telling personal stories of your brand!

I am addicted to Instagram nowadays and I watch brands increaingly joining this photo sharing tool to communicate with their stakeholders. The other day I was really moved by a story posted by NatGeo photographers  - the official National Geographic’s Instagram account (who by the way do a great job of sharing valuable content together with amazing background information thus keeping the audience actively engaged all the time - even though it's not their brand's major social space!). Just look at this great shot!

Then check out its description:

And reactions to this post:

Every single day at work I hear my fellow social media collegues complaining about the lack of case studies of great social engagement but here they are! Well, if you are actively participating yourself that is;)