Very interesting post by Cherill Gledhill made me think about comments on blogs. Have a look at the case described there - My Future Bank project website seems to receive comments by the internal workers of UBank (I am being careful when I choose words - this is not proven yet, but quite obvious, the author is still waiting for official response to the post). Another established Australian blogger, Laurel Papworth, mentioned the case too. I strongly advice everyone interested in social media transparency and/or business ethics to check discussion on both sides.
As we are waiting for the response I cannot help but think about a site I stumbled upon months ago called By Blog Comments. I am not only amazed that someone can actually find it workable and useful! There was a lot of talk about it then, and always will be because - like in the case of UBank - people involved do not seem to realize that the amount of comments is not a measurable of site's success! Google Page Rank is based on incoming links, not comments. Any website analytics will prove that the readership of a site has nothing to do with the amount of comments. OK, it's nice to receive response to what I think or post, and nice to have a discussion happening on my blog, but this NEEDS to be genuine. How many times do bloggers need to repeat that?!:(