Trending hashtags, spam, brand transparency and Twitter ethics - a big no-no!

I am so pissed off!

It's Monday, I am grumpy. It's sunny and I am stuck in the office. It's lunchtime, and I have no time for eating.

But mainly: it's not good news about Air France gone missing.

It's good news to see Twitter reacting though.

And here comes the stupid spamming idea, which I so, so dislike! Why, why on earth do we have people using potential tradegy for spamming purposes? I just cannot comprehend, it does not fit into my system that someone can be so cheeky...

More experienced Twitter users realise it's a spam, but would each and every one of Twitterati do so?

So what do you think? What do you think about spammers and companies using trending hashtags on Twitter and in other platform for their own purposes - be it spam or simple brand management?

And yes, Andy, you are right. There is something wrong with the system and something needs to be done. I think there is a bunch of developpers outthere who could build an automated tool (maybe using semantic web, I mean we have seen what Google Wave spell checker can do, right?) in reaction to this, annoyingly always reappearing trend itself:/ I am convinced there always will be a need for human factor in similiar cases, but is Twitter working on it?

Thoughts?

(I need a coffee to calm down. #coffeetalk)