Tamar Weinberg is best known from her contributions to Mashable and her post 'The Ultimate Social Media Etiquette Handbook', but recently her book 'The New Community Rules: Marketing on the Social Web' becomes equally popular.It is basically a student book for everyone interested in how social media works for marketing purposes and personally I think it should be a mandatory course tought at every single marketing school. From the introduction to social media and settign up goals and strategy, she is guiding us through major types of media - blogs, microblogs, social networks, social bookmarking, news sites, touches upon types of content (photo, video, audio) to finalise the process of understanding on-line marketing with coherent approach and ethics of it. Perfectly structured book full of practical advice and interesting additional reading coming from the best source! I strongly advice everyone already working in social media marketing or intending to do so to read it and keep it on their shelf! It's one of those books you read once and come back to it many, many times!
I am so happy Tamar decided to put it all on paper and share with us! Thank you!:)